What is
We urge you to read this page to find out why blocking ads is not a good idea is a campaign started by websites that relies on internet advertisment to pay their bills. Server costs, maintenance, research, creating content are all things that cost a lot of money, and without advertising revenue, sites will have to find other ways to pay for these things. This can lead to sites having to use more intrucive ads, or start charging money from the users. We all have our favorite websites, and if you like a website that is driven by ad revenue, you are undermining their work by having Adblock turned on in your browser.


Here are some quotes from a few good articles on the subject from respectable sources.

The internet is built on advertising. It’s the best revenue stream it currently has, and while it’s not ideal, people are doing all sorts of really clever things to make it more relevant, less intrusive and more useful both to advertisers and consumers. Except, that is, for the users who choose to exclude themselves from this economy and simply scrounge off the wealth of tools and culture it has produced, while sucking resources out of it like some awful electronic leech, or a burglar. Not only that, but by filtering out easily-identified adverts, they encourage website operators to use more obtrusive, less clearly marked adverts the software doesn’t pick up. Adblock is very bad for the internet.

Adblock is a bad thing - by Andrew Taylor

My argument is simple: blocking ads can be devastating to the sites you love. I am not making an argument that blocking ads is a form of stealing, or is immoral, or unethical, or makes someone the son of the devil. It can result in people losing their jobs, it can result in less content on any given site, and it definitely can affect the quality of content. It can also put sites into a real advertising death spin. As ad revenues go down, many sites are lured into running advertising of a truly questionable nature. We've all seen it happen.

If advertisements disappeared from all sites today, this is what would become of the web. Most sites would have to rely on subscriptions, a revenue model that would only encourage consolidation. The rest of the web would devolve into iReports – an incoherent, amateur, and uninspired sprawl.

Adblock effectively robs these free sites of their revenue. If Internet Explorer came with a feature such as Adblock, you would effectively wipe out thousands of websites, maybe more. These are the same free sites users of Adblock frequently visit. The irony is how this is self-defeating.

Why Adblock is bad for the free internet - by

So does advertising lead to greater consumer spend or greater consumer choice. I think it could be either or both. From my point of view seeing the ads makes the web a more interesting and informative place.

Are Ad Blockers a Bad Thing? - by Gordon Hudson

Is is right to go into a shop and steal? Is it right to pirate films? Is it right to break into a car and just drive off? Is it right to use ad blocker when surfing the internet? Although it seems logical, ad blocker is having a devastating affect on bloggers like me, like everyone online.

Support FREE sites, remove adblock today!